By pleasing the cows and bulls in Iskcon Lucknow you simultaneously please Krishna and Balaram. You virtually become one of Their gopas and gopis as you help care for Their beloved cows. Your service to the cows gradually qualifies you to serve Krishna and Balaram in Goloka Vrindavan along with Their Surabhi cows.

The cows are fed with different types of grass and other fodder. Apart from dry grass, there is corn grass and a kind of grass called ‘hathi ghaas’ or ‘elephant grass’. Apart from this, the cows are fed with crushed wheat, jaggery (gur) and kholi (remnants after removing oil from soya bean seeds). All the medical needs of the cows are well taken care of.

The milk from the cows is used to make the sweet preparations and other offerings for the Deities.